Owner - Make your listing stand out

Article updated on 03/03/2026

Your listing is your storefront. In a marketplace full of options, details matter. To attract trustworthy drivers and maximize your earnings, you need to build confidence before they even book.

Photos: The ultimate trust builder

Drivers scroll fast. You need to stop them with great visuals. Aim for at least 3 high-quality photos to showcase the essentials:

  • The Hero Shot (Exterior): Your main photo must be the exterior, taken from a ¾ front angle in daylight. Tip:* Be honest about any small scratches to prevent disappointment and bad reviews later.*
  • The Interior: Show the dashboard and front seats. Drivers want to see the condition of the upholstery and where they will be spending their time.
  • The Cargo Space: Include a clear photo of the open trunk or cargo space. Drivers need to know if their suitcases or IKEA haul will fit.

Read our full guide on taking photos.

Delivery: Be where the demand is

Drivers prioritize convenience. Listings located near train stations, metro stops, and major transport hubs get significantly more traffic. If you have the choice, parking your car near these hotspots will naturally attract more bookings.

For Key Exchange listings, you have a powerful card to play: delivery. By enabling delivery to key locations (like a main train station or airport), you can bridge the gap in convenience and win bookings from travelers who need a seamless start to their trip.

Learn how to set up delivery.

Write a description that sells

This is the right place to engage the driver with a friendly and reassuring tone of voice. Don't just list features; solve the driver’s problem.

  • Use cases: "Perfect for city errands" or "Great for weekend getaways with the family."
  • Location hints: Briefly mention if your car is near a specific metro station or landmark.
  • Unique selling points: Highlight what makes your car special, like a resident parking permit or specific accessories not covered by our search filters.
  • Structure: Use short paragraphs. No one reads walls of text.

Showcase your equipment

Your car has great features: make sure drivers know about them. Many drivers filter search results for specific items like air conditioning, Bluetooth, or cruise control.

  • Increase visibility: If you don't list your options, your car won't show up for drivers searching specifically for those features.
  • Win the booking: When a driver is deciding between two similar cars, details like a USB charger, baby seat, or CarPlay often tip the balance in your favor.

Learn more about equipment here.

Define your car's conditions

Define clear rules and prevent misunderstandings.

  • Restrictions: State limits like no smoking upfront to set expectations.
  • Allowances: Explicitly mentioning pets attracts more drivers and differentiates your listing.

Now that your listing looks attractive, let’s ensure drivers can actually book your car when they need it.

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