Owner - Pricing your car for success

Article updated on 03/03/2026

The right price ensures your car’s calendar is full, while the wrong price can mean missing out on earnings. Let’s look at how to optimise your prices to ensure a balance of earnings and occupancy.

Start low to grow fast

When you launch, you have zero reviews. You need to compete on price to build trust.

  • Launch strategy: Consider setting your daily price slightly lower than similar cars in your area for the first few weeks.
  • Get reviews: Once you have 3-5 five-star reviews, you can gradually increase your price.

Learn more about how pricing works at Getaround.

Maximize earnings with Smart Pricing

Manual pricing is hard to get right. Smart Pricing uses AI and data from thousands of rentals to adjust your prices automatically.

  • Demand surges: It automatically raises prices during holidays, school breaks, and local events.
  • Daily fluidity: It lowers prices on quiet weekdays to attract drivers who might otherwise take public transport.
  • Your safety net: You set a minimum price floor. Smart Pricing will never drop below the limit you set.

Learn more about Smart Pricing.

Discounts drive long rentals

Longer rentals mean less cleaning and fewer turnovers for you.

  • Attract long rentals: Ensure you have attractive discounts enabled for 2+, 7+ and 30+ days. This attracts tourists and professionals who need a car for a while.
  • Dynamic discounts: Enable this feature to automatically adjust your discounts based on demand. It optimizes your rates to attract long bookings while maximizing your earnings.

Learn more about discounts.

With your listing optimised and prices set, you are ready for your first booking. Let’s make sure the car is ready for the road, whether that be for a Getaround Connect rental or a Key Exchange rental.

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